Smith & Cult — Where High-Performance Meets Conscious Luxury.

Founded by Dineh Mohajer, Smith & Cult redefines modern beauty with high-performance, eco-conscious formulations. Best known for its vibrant, “8-free,” vegan, and cruelty-free nail lacquers delivering long-lasting, durable shine, the brand also offers luxe face primers, foundations, and color cosmetics designed for bold expression without compromise or environmental impact.

Shop Smith and Cult Products

Smith-Cult-Nail

Smith & Cult Nail Polish

Smith & Cult’s nail lacquers deliver high-performance, vibrant, 8-free, vegan formula with rich pigment, brilliant high-shine finish, and long-wear coverage — offering bold, trend-setting shades that elevate every manicure with artistic color and lasting gloss.

Shop Now
Smith-Cult-Face

Smith & Cult Face Products

Smith & Cult face products offer high-performance complexion essentials — from primers that smooth and balance skin to buildable foundations, concealers, setting sprays, and luminous highlighters — creating flawless, radiant makeup looks with clean-conscious formulas designed for everyday wear and stunning finishes.

Shop Now
Smith-Cult-Eyes

Smith & Cult Eye Products

Smith & Cult eye products deliver bold, clean-conscious color with high-impact pigments — from rich eyeshadows and liners to volumizing mascaras — crafted for lasting wear and expressive, statement-making looks with performance and style at the forefront.

Shop Now
Smith-Cult-Lips

Smith & Cult Lip Products

Smith & Cult lip products combine bold, richly pigmented shades with luxe, clean-conscious formulas — featuring creamy glosses, high-impact lipsticks, and long-wear finishes that deliver vibrant color, comfort, and high-performance style.

Shop Now

Color Outside the Lines: The Story of Smith & Cult

Founded by Dineh Mohajer, Smith & Cult emerged as a bold evolution in modern beauty—where high performance meets rebellious luxury. After reshaping the nail industry years earlier, Mohajer returned with a vision for sophisticated, eco-conscious formulas that never compromise on impact. The brand quickly gained recognition for its vibrant, “8-free,” vegan, and cruelty-free nail lacquers, celebrated for their rich pigmentation and long-lasting shine. Expanding beyond nails, Smith & Cult introduced complexion and color cosmetics designed with the same fearless spirit—uniting clean innovation, elevated design, and unapologetic self-expression in every product.

Smith-and-Cult-homepage-2

Smith & Cult Benefits:

High-Performance, Long-Lasting Formulas:

Smith & Cult develops advanced, performance-driven formulas designed to deliver professional results with lasting impact. Its nail lacquers provide chip-resistant wear, intense pigment saturation, and a high-gloss finish that maintains brilliance for days. Complexion products such as primers and foundations offer smooth application, buildable coverage, and breathable comfort. Each formula is carefully engineered to enhance durability, vibrancy, and consistency, ensuring makeup and nail looks remain polished, fresh, and flawless from morning to night.

Clean, 8-Free & Conscious Beauty Standards:

Smith & Cult is widely recognized for its commitment to cleaner beauty innovation. Its signature nail lacquers are “8-free,” formulated without eight commonly avoided ingredients found in traditional polishes. In addition, the brand maintains vegan and cruelty-free standards, aligning luxury cosmetics with modern ethical values. This thoughtful formulation approach reduces unnecessary additives while maintaining exceptional color payoff and wear. Consumers can enjoy bold, high-fashion beauty products crafted with greater transparency, responsibility, and mindful ingredient selection.

Bold, Artistic Color Expression

Color lies at the heart of Smith & Cult’s identity. The brand curates fashion-forward shades inspired by art, culture, and contemporary trends, delivering multidimensional pigments that stand out. From vibrant lacquers to richly toned lipsticks and eye products, each shade is designed for strong payoff and striking visual impact. The formulas provide even distribution and saturated coverage, empowering wearers to experiment confidently. Every product encourages individuality, creativity, and expressive beauty without sacrificing sophistication or refinement.

Elevated Luxury with Distinctive Design

Smith & Cult merges high-performance beauty with refined, statement-making design. Its iconic nail lacquer bottles feature sculptural, weighty caps that reflect modern luxury with an edge. Beyond aesthetics, packaging is thoughtfully constructed to complement the premium formulations inside. The brand’s overall presentation blends minimalism with bold identity, appealing to consumers who value both performance and style. This seamless integration of design, innovation, and artistry transforms everyday beauty routines into elevated, fashion-inspired experiences.

What Our Community Is Saying

Discover why beauty enthusiasts and professionals alike trust Smith & Cult for bold color and high-performance results. From long-lasting nail lacquers to flawless complexion essentials, our customer reviews highlight real experiences, honest feedback, and standout favorites—showcasing the confidence, creativity, and conscious luxury that define every product in the collection.

  • Smith-and-Cult-review-1
  • Smith-and-Cult-review-2
  • Smith-and-Cult-review-3
  • Smith-and-Cult-review-4
  • Smith-and-Cult-review-5
  • Smith-and-Cult-review-6
  • I’ve tried countless nail polishes, but Smith & Cult completely changed my expectations. The “Dangerously Divine” shade is bold, vibrant, and truly lives up to its name. The 8-free, vegan formula went on smoothly with zero streaks, and the high-gloss finish stayed flawless for nearly a week without chipping. I love knowing it’s cruelty-free and eco-conscious while still feeling ultra-luxurious. The sculptural bottle makes it a joy to display. Every time I wear it, I get compliments—and I feel confident and polished, knowing my manicure is both stunning and responsible.
    Smith-and-Cult-review-1
    Lola S.
  • “Feast Your Eyes” is my new go-to for everyday glam. The pigmentation is incredible—one coat gives vibrant, even coverage, and two coats make it completely opaque. The formula dries quickly but leaves a glossy, long-lasting shine that makes my nails look professionally done. I also appreciate that it’s 8-free and vegan, so I can enjoy luxury nail color without worrying about harsh chemicals. Beyond performance, the unique, sculptural bottle feels high-end and fun to use. Smith & Cult consistently nails the balance between artistry, ethics, and wearability, and this shade is a perfect example.
    Smith-and-Cult-review-6
    Trisha H.
  • The “Flawless Filter” primer has completely transformed my makeup routine. Applied before foundation, it smooths my skin, minimizes pores, and helps makeup last all day without settling into fine lines. It feels lightweight and breathable, never greasy, and gives a radiant, even finish that enhances any foundation I pair it with. I also love that it’s created with thoughtful, high-performance ingredients, aligning with Smith & Cult’s eco-conscious ethos. Using this primer makes my skin feel pampered while elevating my overall look. It’s a luxurious essential that delivers both style and performance every time.
    Smith-and-Cult-review-4
    Velora T.

Stay Bold. Stay Inspired.

Join the Smith & Cult insider list and be the first to discover new launches, exclusive shades, and limited-edition collections. Receive expert tips, beauty inspiration, and special offers directly to your inbox—curated for those who love high-performance, eco-conscious, and trend-setting cosmetics. Sign up today and never miss a moment to express your boldest, most fearless self.

Frequently Asked Questions

Find quick answers to common questions about Smith & Cult products, from nail care to makeup essentials, helping you make the most of your beauty routine.

Yes! All Smith & Cult nail lacquers are 8-free, vegan, and cruelty-free, so you can enjoy bold, vibrant color while supporting ethical beauty practices.

With proper application, the nail lacquers are chip-resistant and provide a durable, high-gloss finish that can last up to a week.

Absolutely. Smith & Cult primers are formulated to smooth and prep the skin, working seamlessly with all types of foundations for long-lasting wear.

Yes. The formulas are designed for intense color payoff and smooth application, ensuring bold, expressive looks that last throughout the day.

No. Many products, including nail lacquers, are formulated without harmful additives, providing clean, high-performance cosmetics that are gentle on skin and nails.